Thursday, May 19, 2011


New Smart Cases and Charging Solutions Offered, Following the High Interest of The Joy Factory’s Initial iPad and iPad 2 Digital Companion Line

SmartSuit2 –The Joy Factory launched its newest digital companion product, the SmartSuit2 snap-on case and stand which wraps the iPad2 front and back to protect against scratches, ding and dents. The ultra-slim SmartSuit2 is a sleek 9.5 millimeters thick, and snaps on easily to the rear shell of the iPad2 to provide a comfortable hold and to help guard against life’s wears and tears. The built-in cover, featuring automatic wake and sleep functionality, folds and converts to a stand to offer multiple landscape viewing angles. Users can position the iPad 2 in landscape orientation to watch movies and videos comfortably or lay it flat for easy typing. The SmartSuit2 is available in sleek business black or crisp white/silver synthetic leather to suit any personal style. The SmartSuit2 is currently shipping and offered at a MSRP of $59.95.

SmartGrip2 – For those who seek a slender and minimalist style, The Joy Factory designed the SmartGrip2 which securely houses the iPad 2 in a frosted smoke or clear textured case. The durable thermoplastic polyurethane (TPU) material hugs the rear shell of the iPad 2, providing a slip-free grip while safeguarding the tablet against scratches, dents and damage. SmartGrip2 pairs well with Apple’s Smart Cover, working in tandem to offer users a full protection case solution. The strategically placed openings make it easy for users to access popular camera, speakers and key button controls. The SmartGrip2 is available for pre-orders at the MSRP of $29.95.

PowerBullet Micro and PowerBullet


– Road warriors and gadget enthusiasts alike can ensure their iPhone, iPod or USB mobile device maintain power with the PowerBullet Micro and PowerBullet-X car chargers. Extremely sleek and compact, the PowerBullet Micro and PowerBullet-X sport an ultra-low profile and connect seamlessly to a standard automobile cigarette socket. Both offer Intellifuse™ surge protection and an automatic resume feature to regulate the electric currents traveling to the user’s device, avoiding any risk or disruption in charging. Additionally, the PowerBullet Micro’s portable design is compatible with any USB charging cable. The PowerBullet-X offers the added advantage of supplying 10W (2.1A) of “juice” to deliver the fastest charging possible to today’s smart devices including iPad, iPhone, iPod and other popular tablets. The PowerBullet Micro is currently available for the MSRP of $14.95 and the PowerBullet-X for $17.95.

About The Joy Factory

The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company’s namesake is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company’s commitment to creating an elite class of digital companion products that bridge today’s complex technology and elicit a joyful experience for the consumer. The company’s flagship product suite of iPad™, iPad 2 and iPhone® patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives.

The company was founded by a team of gadget fanatics and innovators with more than 40 years of expertise in the consumer electronics sector. Additional information is available at, or

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Christine Welch